What Makes a Great Voiceover for SaaS Explainer Videos?
The right voiceover can have a big impact on how a SaaS explainer video is received. Check out what to look for in tone, pacing, and delivery to boost engagement and clarity.
Any product or service that has an explainer video behind it needs to land in order for it to resonate with your customers, and SaaS is no exception.
First impressions matter and your explainer video is often the first time users interact with your product. While slick animation and concise scripts are important, one element can have a big effect on how your content is consumed, and that’s the voice over artist.
Let’s take a look at what separates a voiceover that doesn’t quite land from one that truly connects.
1.
Clarity Over Cleverness
SaaS products often deal with technical or abstract concepts. Your voiceover needs to cut through that complexity with a tone that’s:
- Clear
- Uncluttered
- Easy to follow
No jargon. No ‘trying too hard’ metaphors. Just a confident voice that guides the viewer from start to finish.
2.
Tone That Matches the Brand
Are you a B2B cybersecurity platform? Or a playful productivity app for freelancers?
Tone is everything. Here’s how it plays out:
- Authoritative & Calm = For finance, health, or enterprise SaaS
- Friendly & Energetic = For startups, creative tools, or mobile apps
- Conversational = For onboarding or walk-throughs
The goal is alignment i.e the voice should sound like your product feels.
3.
Pacing: Fast Enough to Keep Up, Slow Enough to Digest
Explainer videos are short, often under 90 seconds. But that doesn’t mean racing through your message.
A good SaaS voiceover artist knows how to:
- Maintain energy without rushing
- Use natural pauses to give concepts room to land
- Avoid robotic speed, even in ‘techy’ scripts
This balance makes your message stick.
4.
Micro-Emotions Matter
Even in the B2B world, people buy from people. The right voiceover adds subtle warmth, reassurance, or enthusiasm at just the right moments, without sounding fake.
This creates trust and makes your product more approachable.
5.
A Professional Who Understands SaaS
Finally, you need a voiceover artist who gets the SaaS space. That means someone who understands:
- How to work with fast-paced scripts
- The importance of clarity in technical language
- How to collaborate with your team (agencies, animators, scriptwriters)
🎧 Hear It for Yourself
Check out my Explainer Voiceover Demos here including recent SaaS work for platforms in Science, Manufacturing and B2B
📥 Need a Voice for Your SaaS Explainer?
I’m a UK based voiceover artist with 7 years of experience voicing explainer videos for startups, agencies, and global brands. If you’re creating a SaaS video and want a voice that makes it clear, engaging, and on-brand, let’s chat!
Further Reading…
You can check out some more of my blogs on Explainer videos below
How the Right Voiceover can add to your Explainer Animation Video